Retargeting Marketing Campaign

Retargeting Marketing Campaign - Bring the Visitor back to convert

Retargeting also known as behavioral Remarketing, is a form of online targeted advertising by which online retargeting

advertising is targeted to consumers based on their previous Internet actions.

So what is remarketing?

Google Adwords launched a form of retargeting in their display network call it “remarketing,” which has caused nothing but confusion for most marketers. So Remarketing is specific to the Google Adwords display network, and Retargeting is the marketing approach behind Remarketing.

How does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting “cookies” in their browser. This list allows retargeting vendors to display retargeting ads to your potential customers as they visit other sites.

Why is retargeting so effective?

Every time your customer sees your retargeting ads, your brand gains traction and more recognition.

Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.